Universal Channel is NBCUniversal’s flagship channel. Its content is mostly big shiny US TV shows which are bought in – think CSI. In order to connect with the UK audience, and take them on a bit of a brand journey, a series of profile films were created showcasing extraordinary, but real people.

100% Character Uncovered shone a light on these amazing people. The campaign ran across a campaign-microsite, social content, promotional online takeovers and editorial content, blogs and traffic-drivers on The Huffington Post.